![]() Now it is about the context and the location, and the offers and businesses he is going to promote. “ Larry is really smart, and he knows it is no longer just about the search box. “What if you suddenly had information on reviews, your friends, everything around you? You end up using maps all the time, and suddenly there is no reason to go to any other app.” “Let’s say Google Maps has five new iterations waiting in the wings, all these new features, and Google knows about it but nobody else does,” says Aydin Senkut, founder and managing director of Felicis Ventures and Google’s first product manager. The company trounces Apple when it comes to all things cloud, not just maps and e-mail its social network, search engine, and highly optimized data centers could give its iOS apps an even bigger edge in the coming years. Google’s willingness to ship iOS apps could look smarter as time goes on. ![]() “In those days, almost every Mac owner bought a copy of Word and Excel which had almost no real competition Windows users had a choice of WordPerfect / Lotus 123, so a smaller percentage of them bought Word and Excel.” “There was a period in the early 1990s when Microsoft made more money when somebody bought a Mac than they made when somebody bought a Windows machine,” says Spolsky, a former Microsoft product manager. Microsoft was a strong backer of Apple’s Macintosh for decades because its core business was selling applications, not Microsoft’s competing operating system Windows. Google is hardly the first company to aggressively support a rival platform for selfish reasons. "I've also been holding off on iOS 6 upgrade on my 4 because I don't want the awful maps!" she added. ![]() Melanie Batenchuk, an automotive writer in Arlington, Virginia, said she'd " probably" upgrade her iPhone now that Google Maps is available. When we asked about this on the Twitter account, we heard from users who had held off on buying or updating their phones until the map landscape improved. Gmail for iOS is similarly a big potential driver of advertising the web version of the app has always had ads targeted based on the content of e-mail messages.Īt the same time, adding powerful apps to the iOS ecosystem will surely help sell more iPhones. The Android version, for example, contains ads. Google Maps for iOS is ad-free at the moment, but seems unlikely to stay that way for long. Maps apps not only know where you are, they know where you’re going and what types of businesses you’re looking for – the sort of “intention” data advertisers lust for. Google Maps would seem a fantastic place from which to sell ads. since smart phones are complements of Google's web-based services.” “Android's purpose is to create competition in smart phones reducing their prices. Google wants to be present on all major platforms.' - Daniel Graf, Google Maps“Google doesn't make money off of Android which is open source they make money when people use Google services,” says Joel Spolsky, CEO of the web startup Stack Overflow and author of a widely cited essay on why tech companies drive down prices of ancillary products.
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